‘The Flash’ Takes $9.7 Million at Thursday Box Office

thewrap.com:

The Flash” got off to a slow start in its domestic box office sprint, earning $9.7 million in Thursday previews. That’s barely more than the $8.9 million earned by “Transformers: Rise of the Beasts” last weekend and only a bit more than the $7.5 million and $7.6 million earned by “Black Adam” and “Fast X” respectively in their Thursday preview runs.

Ten years ago, “Man of Steel” kicked off what would become the DC Films universe with a $56 million Friday (including previews) and $128 million over its Fri-Sun launch.” “The Flash” may struggle to earn as much over its opening weekend as Zack Snyder’s Superman reboot earned on its opening day.

If it legs over the weekend like “The Batman” ($133 million from a $22 million Thursday), “The Flash” will earn $59 million by Sunday night.If “The Flash” legs out over the weekend like “Wonder Woman” ($103 million/$11 million), it’ll end Sunday night with $91 million, but the Gal Gaot actioner had rave reviews, decades of pent-up demand and sky-high word-of-mouth that turned it into an event.

With all due respect, “Spider-Man: Across the Spider-Verse” already claimed the “buzzy watercooler smash of June” title. Weekend legs like “Justice League” ($93 million/$13 million), “Man of Steel” ($128 million/$21 million), “Suicide Squad” ($133 million/$20 million) or “Batman v Superman” ($166 million/$28 million) will give “The Flash” between $57 million and $69 million for the weekend.