‘More Than That With Gia Peppers’ Jumps from Podcast to TV With Dentsu Backing
variety.comBrian Steinberg Senior TV Editor People have been able to hear Gia Peppers talk about big issues for years. Now they’ll be able to see her when she does.
Peppers issues-focused podcast “More Than That with Gia Peppers” is expanding to video this year, with a four-episode limited run on the Revolt cable network that debuts Tuesday evening. “More Than That” focusses on issues central to Black Americans and diverse communities and marks the latest effort by Madison Avenue to identify content, programming and media outlets that are backed by people of color. “Each episode features a different topic that is very, very real in our community,’ says Peppers, an entertainment journalist and host.
The goal, she says, is to spark a conversation with guests that can lead to solutions to a large number of issues ranging from food insecurity to higher education.
After three cycles being broadcast by 106 Black-owned radio stations across the U.S and attracting $12 million in advertising, “More Than This” will debut in video form, with segments that put Peppers on the ground in places like Atlanta and Washington, D.C.
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