Warner Bros. Discovery to Stream Live Sports on Max With Add-On Bleacher Report, Which Will Cost $9.99 in 2024
variety.comBrian Steinberg Senior TV Editor Warner Bros. Discovery aims to make all of the sporting events it has developed over the years for cable crowds available to streamers at the same time — so long as they are willing to pay extra for the privilege.
The media giant, which enjoys lucrative rights deals with the NBA, Major League Baseball, the NHL and the NCAA “March Madness” tournament, wants to use those properties to bring eyeballs to Max, its streaming service.
And so, starting Oct. 5, the company will launch a new “Bleacher Report” add-on package to Max. The offering will also include access to TNT’s popular “Inside the NBA” studio program and live international events such as “24 Hours of Le Mans.” Warner Bros.
Discovery vows to stream 300 live games per year. “We are trying to find customers everywhere we can,” says JB Perrette, CEO and president of streaming and games for Warner Bros.
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