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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Warner Bros. Discovery to Stream Live Sports on Max With Add-On Bleacher Report, Which Will Cost $9.99 in 2024

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Brian Steinberg Senior TV Editor Warner Bros. Discovery aims to make all of the sporting events it has developed over the years for cable crowds available to streamers at the same time — so long as they are willing to pay extra for the privilege.

The media giant, which enjoys lucrative rights deals with the NBA, Major League Baseball, the NHL and the NCAA “March Madness” tournament, wants to use those properties to bring eyeballs to Max, its streaming service.

And so, starting Oct. 5, the company will launch a new “Bleacher Report” add-on package to Max. The offering will also include access to TNT’s popular “Inside the NBA” studio program and live international events such as “24 Hours of Le Mans.” Warner Bros.

Discovery vows to stream 300 live games per year. “We are trying to find customers everywhere we can,” says JB Perrette, CEO and president of streaming and games for Warner Bros.

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