Todd Gilchrist editor “I’ve never really had a marketing plan ever in my career,” says Gerald Maxwell Rivera, better known as Maxwell.
Though he acknowledges “I’m sure someone was doing one in the building somewhere,” the reason why a more concerted effort wasn’t made may be because the R&B singer, songwriter and producer seemed to arrive fully-formed upon the release of “Maxwell’s Urban Hang Suite,” his lush, libidinous 1996 debut album.
As one of the stars of the then-nascent “neo soul” movement, he immediately — and consistently — delivered an organic, mature, seductive sound that simultaneously defined him and tapped into a romanticism that reached back to the days of his quiet-storm forebears.
Over the next 27 years, four albums and 12 concert tours followed, keeping him just busy enough to not be fully branded “reclusive,” like contemporaries Sade, D’Angelo or the late Prince.
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