Food Beauty Trends: How Latte Makeup and Strawberry Girl Changed the Way We Think About Beauty
glamour.comBy The beauty industry has never been immune to , but these days, it feels like the biggest belong on a menu instead of our faces.
Food-inspired looks like , , and dominated our feeds this summer—in the thick of , no less—and the obsession has made it nearly impossible to find a beauty trend that isn't dubbed with a delicious moniker.Like most viral trends, TikTok has been instrumental in the rise of .
According to Nick Drewe, a trend expert at online e-commerce platform , the hashtag #lattemakeup has accumulated 389.7 million views on TikTok, while searches on Pinterest are up by 2800%.
Meanwhile, #tomatogirlmakeup has racked up 7.9 million views and searches have increased by a whopping 290% on Google over the last 12 months.Just as quickly, these trends have fallen victim to social media fatigue.
Read more on glamour.com