Linda Yaccarino spoke glowingly of Elon Musk, said X will turn a profit in early 2024, and insisted the platform formerly known as Twitter has made major progress in reversing lagging metrics in her 100 days as CEO.
In an interview at Vox Media’s annual CODE conference, she pushed back on the assumption that she was hired solely to placate advertisers.
She addressed the recent controversy with the ADL and also got into it with Yael Roth, the former head of safety at Twitter, who spoke at the same event earlier in the day.
Yaccarino, the longtime ad executive and former advertising chief at NBCUniversal, joined Twitter in June and, in fact, began to woo back advertisers who had been spooked by a geyser of negative content that erupted after Musk acquired the social media platform a year ago and took it private.
Read more on deadline.com
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