K-Pop Conference Finds AI Usage in Music Outpacing Copyright Law
variety.comRebecca Souw Artificial Intelligence dominated the conversation at the inaugural Moving the World with Music conference in Seoul.
But K-Pop executives said that copyright law is lagging far behind technologies such as ChatGPT and Midjourney. Supertone, a Korean startup that has financial backing from BTS promoter Hybe Corp., used its platform at MWM to demonstrate voice technology and reduce barriers in music production. “Our ultimate goal is to create a link between creators and technology, making what creators thought was impossible into reality,” said Lee Kyogu, Supertone’s CEO and co-founder.
Pozalabs, backed by CJ ENM, was established in 2018 after CEO Huh Wongil saw growing demand for affordable background music to be used in video content creation.
Current music copyright clearance complexities are an obstacle to the (legal) use of previously recorded music and could not keep up with the Korean industry’s “ppalli ppalli” (everything fast) work routine. “Typically, it takes about two weeks to create music, but it takes about 5 minutes for our system.
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