Japanese Advertising Giant Hakuhodo Launches Production House Trigger Happy Studios in India (EXCLUSIVE)
variety.comNaman Ramachandran Tokyo-based global advertising giant Hakuhodo Inc. is further expanding its India footprint. A year after acquiring a majority stake in leading Indian brand and entertainment agency group, MA&TH (Marching Ants & Trigger Happy) Entertainment Network Private Limited, Hakuhodo is launching Trigger Happy Studios.
The new entity will produce, market and distribute feature films, digital content and international co-productions across various platforms and markets.
It aims to collaborate with creative partners across languages and regions in India and also leverage Hakuhodo’s global distribution network and entertainment agencies across the world.
Kosuke Kataoka, managing director of Hakuhodo India and director of Trigger Happy Studios, said: “This marks a significant milestone for us at Hakuhodo as we combine our strengths to deliver enriching content to audiences in India and beyond.
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