Issa Rae’s Raedio Inks Multi-Year Partnership With Def Jam (EXCLUSIVE)
variety.comJem Aswad Executive Editor, Music Raedio, the “audio everywhere” division of Issa Rae’s Hoorae Media, has announced a multi-year deal with Def Jam Recordings.
The partnership will give Raedio the opportunity to sign, market, and distribute signed artists through Def Jam’s network, according to the announcement.
It includes publishing, music supervision, music library, podcasts, digital content and events divisions. Raedio’s “symbiotic pipeline to Hoorae Media’s ecosystem of film, television production and talent management divisions provides a unique all-in-one infrastructure paving the way for a new, disruptive approach to music label models,” the announcement states. “Our mission at Raedio is to continually evolve how and where people discover music and the opportunities for artists behind it,” says Raedio President Benoni Tagoe. “Def Jam is the perfect partner with a storied legacy to align with Raedio’s mission and vision of disrupting the music industry as we know it.
Together, we look forward to expanding our reach and fostering a creative home for our new artists.” Raedio General Manager Christina “Xtina” Prince added, “This partnership is exactly what we needed to expand and continue our mission to be a vessel and impactful resource for artists across the globe.
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