Issa Rae‘s Raedio, the audio division of her Hoorae Media company, has inked a multi-year partnership with Def Jam Recordings.
The deal includes publishing, music supervision, podcasts, digital content, and beyond. It will also allow Raedio to sign, market, and distribute Def Jam artists. “Our mission at Raedio is to continually evolve how and where people discover music and the opportunities for artists behind it,” Raedio president Benoni Tagoe said. “Def Jam is the perfect partner with a storied legacy to align with Raedio’s mission and vision of disrupting the music industry as we know it.
Together, we look forward to expanding our reach and fostering a creative home for our new artists.” Christina “Xtina” Prince, Raedio’s General Manager continued: “This partnership is exactly what we needed to expand and continue our mission to be a vessel and impactful resource for artists across the globe.
I am thrilled to join forces with Tunji, Latrice and some of the brightest executives in the business at Def Jam at what is, clearly, an exciting time for both Def Jam and Raedio.
Read more on thefader.com
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