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Is Bob Iger the Hidden Hand Behind Disney and China’s Relationship Warming?

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variety.com

Tatiana Siegel On Nov. 20, Disney shocked Hollywood when it announced that Bob Iger would return as CEO after less than a year away.

Two days later, Disney’s “Avatar: The Way of Water” landed a coveted China release. Then, the sci-fi film received a rare release extension in China that allowed it to run through Feb.

14, enabling it to gross more than $240 million in the country. Though Disney insiders say China’s embrace of “Avatar” was unrelated to Iger’s return, its success and a string of good fortune for the company has raised eyebrows at rival studios.

That’s because after seeing its Marvel releases denied entry to China for nearly four years, Disney recently announced that “Black Panther: Wakanda Forever” and “Ant-Man and the Wasp: Quantumania” were being waved into the country. (“Avengers: Endgame” in 2019 was the last Disney Marvel movie to secure a release in the Middle Kingdom, earning $632 million there.) And if things seem cozier between Disney and China, there’s no missing that a recent “Simpsons” episode that took a shot at the country’s human rights record never appeared on Disney+ in Hong Kong.

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