HMV's iconic flagship London store to return to 363 Oxford Street
officialcharts.comHMV's iconic Oxford Street flagship store is mounting a surprise comeback. Instantly recognisable, the shop has vacated its most famous address four years ago (memorably being replaced, to the horror of music fans, by an American candy store) but news has broken that the retailer has just signed a new contract to re-open at 363 Oxford Street later this year.
As part of the plans, the store will be re-fitted with a brand-new HMV logo and a new 'HMV shop' concept, which will then be pushed out to 24 HMV stores up and down the country.
The retailer currently has 120 active shops across the country. The iconic brand was acquired by Sunrise Records owner Doug Putman in 2019, the same year that the Oxford Street flagship was closed, but since then the brand has experienced something of a renaissance, leaning in to the vinyl boom and once again becoming an essential visit for physical music fans.
The new HMV shop logo to be fitted on its iconic Oxford Street flagship store Pop stars such as Charli XCX and Ellie Goulding have made the most of this, hosting fan meet-and-greet signings at HMV shops up and down on the country on the release week to push the ever-important physical sales of their new records.
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