Refresh for more details…James Gunn’s MCU threequel, Guardians of the Galaxy Vol. 3, came in even higher than Disney was anticipating, distribution sources are telling us this AM.
We had a sense it was $116M on Saturday night. The pic is now at $118M+ we hear after a $31M+ Sunday. Disney will report their official number soon.
Disney accomplished this feat this AM off a global promotional partner campaign valued at $90M, ad sources tell us. I understand that amount is more than double the spend for the two previous Guardians of the Galaxy films combined.
In keeping with the theme of the film, multiple partners licensed popular songs from the 80s and 90s for inclusion in their co-branded spots to link to key themes (e.g., family, fun, comedy).
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