Great American Living Channel Rebrands To Reflect Focus On Faith-Based Programming

deadline.com:

EXCLUSIVE: Great American Media is making a change to its Great American Living cable channel. The linear channel that was acquired by GAC Media in 2021 will be renamed Great American Faith & Living.

The decision follows Great American Media’s recent merger with the Sony-owned Pure Flix and represents the company’s latest move to expand its faith footprint in the linear space.

Great American Media, led by President and CEO Bill Abbott, also owns Great American Family. “Given the enormously positive reaction from subscribers to Great American Pure Flix and the ongoing growth of Great American Family, now is the perfect time to sharpen our focus on our second linear channel,” Abbott said. “Great American Faith & Living fills a void in the marketplace, and we are confident viewers will enjoy a strong mix of content that brings the highest quality faith programming in the genre.” Prior to the rebrand, Great American Living expanded its distribution to include Altice, Frndly TV, and Philo. “We feel strongly that the faith category is big enough to have a channel fully dedicated to the genre,” said Abbott. “We are committed to listening to our viewers and are dedicated to creating quality faith and family content that inspires and uplifts.”  Great American Living originally launched in 2014 as Ride TV, a channel focused on equestrian sports and horses that was meant to appeal to the “heartland” of America.

After GAC acquired the channel in 2021, it was rebranded as Great American Living — home to non-scripted programming that was focused on the American south.