The beauty world has taken progressive steps towards widening foundations and concealers' shade ranges, and while there is still a lot of work to do, AI technology is taking inclusivity to a whole different level.
It goes without saying that shade matching your base products to your complexion is not always an easy task – it can actually be virtually impossible if you're shopping online and the pictures or information about undertones are not clear and accurate.
It seems though, that with AI technology being injected into more and more aspects of our daily lives, things are about to change.
Dcypher has recently launched a brand new foundation that not only virtually caters to millions of different skin tones but is 100% bespoke and made for you using an AI-driven scanning process to capture the intensity, depth and precise undertone of your skin (a bit mind-blowing if we're to be honest).
Read more on ok.co.uk
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