Generative AI Aims to Bring Efficiency to the Production Process
variety.comAudrey Schomer Note: This article is based on Variety Intelligence Platform’s special report “Generative AI & Entertainment,” available only to subscribers. Generative AI already surpasses human creative capabilities with existing tools in two key respects: speed and cost of production.
One of the first major benefits of introducing gen AI to production pipelines is its ability to unlock substantial new efficiencies for content creation, in effect translating to greater productivity, time saved and lower costs.
But there are also expected byproducts of improved efficiencies, including the potential for higher-quality work and more new creators able to create that high-quality work.
Freedom from repetitive and labor-intensive tasks gives artists back time and money to develop, test and iterate ideas, thus theoretically improving their quality downstream.
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