Marie De-La-Fuente Entertainment film performer CEO Platform Strategy Enterprise Marie De-La-Fuente

Former Whip Media Exec Jaime Otero Joins Parrot Analytics as it Rolls Out Content Valuation (EXCLUSIVE)

Reading now: 858
variety.com

Anna Marie de la Fuente Parrot Analytics, the leading global entertainment analytics company, has tapped former Whip Media/RightsTrade exec Jaime Otero as its new VP of Partnerships.

Otero joins Parrot Analytics to help drive growth, expand strategic partnerships and spur the global roll-out of the company’s new content valuation system, launched in November 2022.

Said Wared Seger, CEO of Parrot Analytics: “Jaime’s appointment signifies our commitment to expanding our global footprint; we are confident that his expertise will enable us to further solidify our position as the industry leader in global entertainment analytics.” Armed with an MBA and a background in business strategy, international sales and film & TV production, Otero was managing director of RightsTrade where he sharpened his knowledge of leading global content buyers and sellers and their needs.

Subsequently, he was the VP of business development and content strategy of international enterprise software platform and entertainment data aggregator, Whip Media. “I first met Wared when he launched the company more than a decade ago and it’s impressive to see how Parrot Analytics has come to revolutionize the way the industry understands and measures global audience demand,” said Otero, adding: “Now with content valuation, industry executives can quickly compare how much a piece of IP is worth in dollar terms at a regional and platform level.

Read more on variety.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA