Endeavor Says It’s Shopping OpenBet, IMG Arena Sports-Gambling Units Ahead of Silver Lake Sale
variety.comTodd Spangler NY Digital Editor Endeavor is seeking a buyer for its sports gambling and technology businesses OpenBet and IMG Arena, ahead of expected close of the company’s go-private deal with Sliver Lake.
During the second quarter of 2024, Endeavor “began to actively market the businesses comprising the Sports Data & Technology segment, OpenBet and IMG Arena,” the company said in releasing its Q2 earnings. “As such, for financial reporting purposes, these businesses are considered Held for Sale and the Sports Data & Technology segment is presented as discontinued operations in the Q2 2024 consolidated interim financial statements,” Endeavor added.
For the time being, OpenBet and IMG Arena “will continue operating as usual.” Endeavor acquired OpenBet in 2021 for $1.2 billion.
It positioned OpenBet as augmenting its IMG Arena business, which works with sportsbook brands to provide official livestreaming video and data feeds for thousands of events annually.
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