Lionsgate Promotes David Edwards to Global Marketing Executive VP
Rebecca Rubin Film and Media ReporterLionsgate has promoted David Edwards to executive VP of global marketing.In his new role, Edwards will report to Marisa Liston, the studio’s president of global marketing, and he will oversee creative, digital, and strategy for the studio’s global motion picture marketing department.Edwards most recently served as senior VP of global marketing strategy, where he developed and spearheaded campaigns for “The Hunger Games” franchise, “La La Land, “John Wick: Chapter 3 – Parabellum” and “Knives Out.” He also worked on “Spiral: From the Book of Saw,” “The Hitman’s Bodyguard” films, Paul Feig’s dark comedy “A Simple Favor and “The Expendables” franchise. Edwards is currently focusing on “The Unbearable Weight of Massive Talent,” starring Nicolas Cage as Nicolas Cage, as well as “John Wick: Chapter 4” and “Borderlands, a video game adaptation featuring Cate Blanchett, Kevin Hart, Jamie Lee Curtis and Jack Black.