Endeavor Looks To Sell OpenBet, IMG Arena Ahead Of Silver Lake Transaction
deadline.comEndeavor is actively marketing the assets of its Sports Data & Technology segment, namely sports betting companies OpenBet and IMG Arena, as of the second quarter.
The company led by Ari Emanuel had previously signaled plans to divest some of its businesses — outside of TKO Group and representation — as investor Silver Lake moves closer to taking it private.
The businesses will continue operating as usual but are considered “held for sale” and the Sports Data & Technology segment is presented as discontinued operations in Endeavor’s Q2 earnings report out today.
The acquisition by its largest investor, Silver Lake, is expected to close in the first quarter of 2025. Endeavor’s Owned Sports Properties saw revenue surge 163% to $894 million in large part on the acquisition of WWE last September, UFC live events, and Professional Bull Riding.
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