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David Guetta makes potent anti-A.I. case by creating a song with an Eminem deepfake

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As the internet gets flooded with A.I.-generated content created by tools like ChatGPT and DALL-E, the conversation around them can feel like a debate over the precise path of huge boulder that’s rolling downhill toward us.

Questions of personal responsibility among the powerful seem futile. In creative fields, it can feel naive to rely on major artists — those with the ubiquity and quality control of Kentucky Fried Chicken — to use these tools responsibly.

If you need a case study in how a lack of restraint with A.I. can lead to upsetting results, French mega DJ David Guetta helpfully provided one yesterday.

In the clip, shared on Wednesday (February 8), Guetta gushes over a new song he made with the help of A.I. websites that are able to produce content in the style of Eminem. "I discovered those websites that are about A.I," Guetta says. “Basically, you can write lyrics in the style of any artist you like.

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