‘CoComelon’ Maker Moonbug Hires Riot Games’ Ashley Maidy For Consumer Products
deadline.comEXCLUSIVE: Moonbug Entertainment is making a move into the consumer products space with the hire of Ashley Maidy.
The Riot Games industry veteran has joined the CoComelon company as Managing Director of Consumer Products. In the role, she’ll be responsible for expanding the Candle Media-owned company’s CP business, connecting licensing and retail partners to its brands.
She’ll also lead the consumer products team, developing strategies for Moonbug’s kids brands, which has developed huge online followings while branching out on to services such as Netflix.
Maidy will report to Moonbug founder and CEO Rene Rechtman. A former studio exec, she was previously Global Head of Consumer Products at Riot Games, the company behind League of Legends, VALORANT and Emmy winner Arcane.
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