China Embracing Era of Smart Broadcasting – Shanghai TV Festival
variety.comPatrick Frater Asia Bureau Chief The technical aspects of China’s embrace of smart broadcasting were given a thorough workout this week as part of the ongoing Shanghai Television Festival.
Topics covered by keynote speakers included: future broadcasting planning; AI content generation’ big data construction; and the development of ultra-high definition broadcasting.
Sun Suchuan, deputy Director-General of the Science and Technology Department of the National Radio & Television Authority explained that the national government has iterated a strategic development plan for the TV sector running until 2035 as well as medium- and long-term technological strategies. “We need to establish a new development pattern for broadcasting, television, and the internet by implementing six primary technological measures, including technology, science, data, security, risk prevention, and coordination,” she said.
Chinese broadcasting and television should present six characteristics: channel customization, diverse carrier presentation, immersive audio-visual experience, intelligent services, humanized interaction, and a seamless network experience.
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