Thania Garcia Carlos Vives has been tapped as the Latin Recording Academy‘s 2024 Person of the Year. Touting over 30 years in the Latin entertainment industry, Vives is known for introducing authentic Colombian genres like cumbia and vallenato to a more global audience by incorporating pop and rock rhythms.
He is an 18-time Latin Grammy winner and two-time Grammy winner with more than 10 billion streams on digital platforms for hits like “La Gota Fría,” “Pa’ Mayte,” “La Tierra Del Olvido,” “Fruta Fresca” and “Volví A Nacer.” Vives said, “I am honored and moved to have been chosen as the 2024 Latin Recording Academy Person of the Year.
It is the reward for an authentic journey, for a wonderful team and, above all, it is the recognition of the musical spirits of our Latin American diversity.
These spirits taught us to love and enrich our language, to take care of it and to respect it in order to exalt humanity with it.” The Academy is also recognizing Vives for his environmental activism, highlighting his Tras La Perla initiative that promotes the sustainable development of Santa Marta — an urban city in northern Colombia — and its ecosystem.
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