Fashion firm uses model with 'real belly' in lingerie ad – and shoppers love it
manchestereveningnews.co.ukThe body positive community is pushing boundaries on Instagram, with an impressive online surge. Major fashion retailers have taken note and started to feature models that resonate better with their customers.
And the strategy appears to be working as shoppers are excited to see representation of 'real bodies'. Fashion Nova's Curve Instagram page was recently flooded with praise for showcasing a model who boldly showed off her 'real belly' in one of their lingerie ads.
The brand's 'Curve' selection is specifically designed for plus size ladies. Fittingly, they selected a model who fully demonstrates this ethos - Erika Lipps, whose ample curves became the focus of discussion.
In the viral image, Erika, 31, can be seen confidently rocking Fashion Nova's Radiant Blossom Lace 3 Piece Garter Set. Retailing at just £14, the tantalising set includes an underwire bra, garter belt, and cheeky matching thong.
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