Patrick Frater Asia Bureau Chief TNT Sports is to be the new name of the premium sports brand being launched in the U.K. by BT Group and Warner Bros.
Discovery. It will replace the name BT Sport. The Eurosport brand, owned by WBD, will also disappear from the U.K. The move, announced on Tuesday, will take effect later this year, from the start of the U.K.
2023-24 soccer season. The companies were less specific about the timetable for the disappearance of the Eurosport name. Eurosport, which has been a brand in the U.K.
since 1989, will be “rolled into the new brand at some time in the future.” TNT Sports is already used as WBD’s sports brand on Latin America and the U.S.
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