Brit Beat: Bring Me the Horizon’s Manager Talks Band’s Surprise Return and Supersized Streaming Success
variety.comMark Sutherland Rock music and streaming have rarely been a successful combination – but the surprise release of British metal stars Bring Me the Horizon’s new album, “Post Human: Nex Gen”, is bucking that trend.
Craig Jennings, CEO of the band’s management company, Raw Power Management, saw the album rack up over 70 million worldwide streams in its first week of availability, landing at No.5 on the Official U.K.
Albums Chart, despite the lack of a physical release. Jennings predicts it will pass 100 million streams by the middle of its second chart week. (Read Variety‘s recent interview with Bring Me the Horizon frontman Oli Sykes here.) “This is a band that streams harder than any other rock band in the world,” Jennings claims. “We’re doubling what the last album [2020’s “Post Human: Survival Horror”] did in terms of streaming – all the results are going to be much stronger, so it’s very encouraging.” Jennings, who co-manages the band with Raw Power’s U.S.
head Matt Ash, admits the band’s request to rush-release the album straight after its completion gave “everybody on my team and the key people at RCA/Sony a complete heart attack,” he laughs, but adds the campaign came together very quickly. “In a parallel world, [frontman] Oli Sykes would have probably just put it out on his Instagram account,” Jennings says. “While record companies always want as much time as possible to set records up.
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