‘BINGE Korea’ FAST Platform Launches in the U.S.
variety.comGavin Bridge Senior Media Analyst South Korean media company Next Entertainment World (NEW) subsidiary NEW ID’s launch of ‘BINGE Korea’ signifies a pivotal shift in the consumption of Korean content for American audiences.
As the leading provider of curated non-English and non-Spanish language FAST channels in the U.S., NEW ID is leveraging its experience within FAST to create the first FAST service dedicated to Korean content. ‘BINGE Korea’ is accessible via a wide range of platforms, including Samsung, LG Smart TVs, Amazon Fire TV, and plans to expand to Roku, iOS, and Android TV.
This broad reach enhances its potential for attracting a larger viewership. NEW ID is leaning into its existing FAST expertise to create the new service.
Already the largest FAST operator in Asia, and per Variety Intelligence Platform analysis, the largest provider of curated non-Spanish language international channels in the U.S.
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