Billy Corgan enlists AI to share videos with fans in eight languages
nme.comBilly Corgan has used artificial intelligence (AI) to create a new video, promoting The Smashing Pumpkins’ new album in eight languages.The update from the alt-rock frontman comes as the band are currently embarking on a huge stadium tour across the US, alongside Green Day.
It also comes on the heels of the Pumpkins sharing a brand new album titled ‘Aghori Mhori Mei’ earlier this month.Now, in a bid to promote the LP – which the band shared as a surprise release – Billy Corgan has shared a series of AI-generated videos, which see him communicate with fans in numerous languages.Originally, the video message was recorded by him in English, and thanks to AI filmmaking firm Curious Refuge, it has been re-made seven times – each time making it look like he is delivering the same message in perfectly fluent Spanish, German, Portuguese, Japanese, Italian, Greek, and French.The frontman also makes a tongue-in-cheek quip during the message, stating that he wants to share the message with fans “before AI destroys everything”.
Check out the original video below.“Hello, everyone! William Patrick Corgan here, of the Smashing Pumpkins, speaking to you through the magic of AI,” he begins. “But don’t worry!
Before AI destroys everything, including all culture, please know the Smashing Pumpkins have a new album out, ‘Aghori Mhori Mei’!“That’s right, a return to our old-school roots,” he adds.
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