Beyonce’s country music spurs Western style takeover: ‘We’re in our country era’
nypost.com“Texas Hold ‘Em” and “16 Carriages,” earlier this month and announcing an entire upcoming country album to be released in March.
The “Daddy Lessons” singer — who just became the first Black woman artist with a number one song on the Billboard Hot Country Songs chart — has been leaning into the western aesthetic, sporting diamond-encrusted bolo ties and cowboy hats, inspiring her Beyhive to follow suit.Isha Nicole, the creative director and senior vice president of marketing for the western wear company, Boot Barn, told Women’s Wear Daily that Queen Bey will “catapult Western influence into the limelight” by “inviting the masses to participate in the romanticism of the American spirit.”“With this, we’ll see a spike in traditional felt cowboy hats in colors such as stark white or red, donned recently by the queen herself,” she said.
But “the iconic American cowboy” is ingrained in our society, she continued, and the style has been used as inspiration for modern-day fashion as a “tribute to Americana.” (See: the “coastal cowgirl” trend of 2023 or Pharrell Williams’ latest Louis Vuitton men’s collection brimming with denim, ten-gallon hats and bootcut jeans.)“The cowboy’s distinct style is emulated across all genres of fashion as a celebration of our shared history,” Nicole said. “While the cowboy is so inherently American, there is a mystery about the cowboy, a novelty engrained in our culture that has left a global imprint.”But she insisted that the newfound obsession with the country aesthetic is not a fleeting fad — it’s here to stay.“Western is not a trend,” she said.
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