Steven J. Horowitz Senior Music Writer When Benson Boone released his sledgehammer ballad “Beautiful Things” in January, his expectations weren’t high. “Every song I’ve had, I’ve had to work so, so, so hard for every stream while the song is out,” says the 21-year-old. “I’ve been posting videos and doing any promotion I can, but this one, after a week, just kind of started taking off on its own.
That’s the first time I’ve experienced that, and it was incredible to just do everything I can and let the rest just be the music that’s carrying the streams.
It was insane.” In a year already jam-packed with marquee releases from Ariana Grande, Beyoncé and Taylor Swift, Boone started off his year with a somewhat whimper, followed by a big bang.
The song, an aching gut-punch of angst and determination to keep a relationship intact, had a similar rollout to much of the music he’s released since his 2021 debut single “Ghost Town”—frankly, posting to death on social media and previewing the song in advance.
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