Matthew Loeb International Los Angeles USA Hollywood Pink show president musician Matthews Matthew Loeb International Los Angeles USA Hollywood

IATSE Sees Fears and Promise of Artificial Intelligence: ‘We Want the Spoils’

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variety.com

Gene Maddaus Senior Media Writer When the Writers Guild of America went on strike last May, union leaders argued that artificial intelligence posed an existential threat to writers, painting a picture of a dystopian future in which TV shows might be crafted by one writer and a machine.

Ten months later, the tone in Hollywood labor circles has shifted significantly. At a March 3 rally in Los Angeles, Matthew Loeb, international president of IATSE, argued that AI has the potential to make union members’ jobs easier. “We want some of the spoils of artificial intelligence,” Loeb said.

AI is high on the agenda as IATSE looks to set a new three-year contract with Hollywood’s major studios and streamers before the July 31 expiration of its current deal.

Like the other unions that have struck new contracts over the past year — the WGA, SAG-AFTRA, the Directors Guild of America and the American Federation of Musicians — IATSE is seeking “guardrails” on AI use.

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