membership offerings in the hope of better tracking how its customers shop and spend.The largest bookstore chain in the U.S.
is also adjusting its existing membership program, and offers free shipping along with 10% discounts and other perks to customers who pay $39.99 a year, The Wall Street Journal reported.
That’s an increase from the old membership program, which cost $25 a year.The paid membership also includes free upgrades on drinks purchased in its cafes, rather than the old program’s 10% discount at cafes, along with free tote bags and access to exclusive deals and events.
The free, lower-tier membership program doesn’t offer fancier lattes, but it does offer members a “virtual stamp” for every $10 spent on purchases.
Read more on thewrap.com
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