Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
Angus Finney Industry players treading the floors of Le Meridien Delfina, the American Film Market’s new venue, will be besieged by aggressive funding offers and fliers tubthumping diverse landscapes and state-of-the-art facilities from all around the world — marketing tools promoting incentives and driving the heated battle for productions across the globe.
The incentive wars have been raging for decades, with several U.S. states and leading producing nations — such as Canada, the U.K., France, Spain, Australia, New Zealand and Germany — battling over a $177 billion worldwide production pot being spent on film, scripted TV and docs in 2019 alone, according to consultants OlsbergSPI.
Given the inherent link between total production spend and automatic funding systems as a crude percentage, that indicates that some $20 billion-$30 billion of tax credits, production rebates and other automatic mechanisms are underpinning worldwide production.
But just as the industry at large is reeling from strike actions, the impact of streamers and talk of a “great spend re-correction,” all is not well in the land of automatic funding incentives.
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