Asian Content Execs Talk Remakes & Collaboration, While China Seeks Recovery Strategies – Filmart
deadline.comTop executives from Asian media companies including CJ ENM, Zee Entertainment Enterprises, BEC World and Bona Film Group discussed Asia’s changing media landscape on the first day of Hong Kong’s Filmart.
While most of the talk was of booming OTT content production and formats travelling around the region, China still seems to be finding its way back to international markets and collaboration after three years of relative isolation.
In the first session of the market, Sebastian Kim, head of sales and acquisitions for Korea’s CJ ENM, said the range of Korean content that can travel is expanding beyond the core genre of romantic drama to action, sci-fi, thrillers and reality TV. “We were surprised by the success of reality, because unscripted shows are usually only targeted at the Korean audience, but we’re now planning to make more for international markets,” said Kim.
Zee’s Asia Pacific head Sanmesh Thakur said Indian audiences have become more adventurous, thanks to the rise of streaming, which is encouraging local creators to try new forms of storytelling. “What we’re finding on OTT is that the Gen Z audience wants something fast-paced and edgy.
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