Apple rolled out the iPhone 16 at its annual September product event, showcasing the artificial intelligence and machine learning capabilities of the new devices. “We are thrilled to introduce the first iPhones designed from the ground up for Apple Intelligence and its breakthrough capabilities,” Apple CEO Tim Cook said.
Apple Intelligence launched last June and represents Apple’s effort to join the AI arms race, which has transformed the tech sector and helped boost a newer player, Nvidia, into the ranks of the elite.
Other products introduced during the event included Apple Watch Series 10, which features the largest screen size of any of the company’s watches, with 30% more screen area.
New versions of AirPods and the high-end AirPod Max were also unveiled. The company’s best-selling earbuds model, the AirPods Pro 2, did not receive a full-scale upgrade.
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