Marta Balaga Studios shouldn’t rely just on IP-based content to make artistically bold choices, said director Jeff Rowe at Annecy. “Right now, things like ‘Spider-Man: Across the Spider-Verse Sperverse’ are this Trojan horse – they are taking a well-known IP and using that to break artistic boundaries and move the medium forward.
My hope is that the studios will take these kinds of risks also with original ideas.” Rowe, now behind “Teenage Mutant Ninja Turtles: Mutant Mayhem,” spoke out at Variety’s “Breaking the Borders of Animation” panel, moderated by its chief film critic Peter Debruge. “There are some borders being broken right there,” quipped Debruge, mentioning his well-received film.
As noted by Rowe, the pandemic got rid of some traditional barriers in animation, with artists from all over the world able to work on big productions from home. “On ‘Ninja Turtles,’ we had one artist working in South Korea, another in Thailand, we found this amazing guy on Twitter in Scotland.
It really opened up the talent pool and with no loss of quality,” he said. Latifa Ouaou, EVP of Paramount and Nickelodeon Animation, agreed: “It’s really easy to target specific artists for their skills now.
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