Brian Steinberg Senior TV Editor The Super Bowl isn’t the only big football property that will be crammed full of advertising.
Amazon’s Prime Video has sold out all the commercial inventory attached to its new “Black Friday” game, the first event the NFL has earmarked for the day after Thanksgiving and the start of the holiday-shopping season, according to Danielle Carney, head of NFL ad-sales for the company.
Amazon has also sold out of ad inventory in the “Thursday Night Football” games slated for November 16 and November 30, she says, in part because the company has tried to sell broader ad packages that connect an ad message across a broader swath of content.
One reason for the interest? Amazon will open the “Black Friday” game to anyone who wants to watch it, not just the company’s Prime members.
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