‘Mean Girls’ Reunion: Lindsay Lohan, Amanda Seyfried and Lacey Chabert Reprise Roles for Walmart’s Black Friday Ad Blitz
variety.comBrian Steinberg Senior TV Editor Walmart is still trying to make “fetch” happen. The giant retailer hopes to draw new attention to its Black Friday offerings by getting a jump on advertising around the annual holiday-shopping event.
To call attention to new offers and low prices, Walmart will unveil a series of commercials featuring members of the cast of the 2004 movie “Mean Girls” reprising their roles — except now they are adults.
Lindsay Lohan, Lacey Chabert and Amanda Seyfried are among the film’s cast making a return. All are portrayed as adults — some with burgeoning “mean girls” of their own. “Walmart is really known for Black Friday ,and we don’t intend to lose that positioning,” says Courtney Carlson, Walmart’s senior vice president of marketing, noting that the new commercials will be “unmissable” across both traditional advertising channels and social media.
Walmart has in recent years tried to expand the concept of “Black Friday,” the one-day retail rush that takes place on the day after Thanksgiving, to the broader pre-holiday season.
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