Megan Thee Stallion Touts Paris Olympics for NBCU

variety.com:

Brian Steinberg Senior TV Editor Megan Thee Stallion joins a parade of celebrities helping NBCUniversal to tout its looming coverage of the 2024 Paris Olympics.

In a promo that debuted during NBC’s annual telecast of the Macy’s Thanksgiving Day Parade, the three-time Grammy-winning recording artist performs at the Palace of Versailles, the site of the equestrian competition at the next athletic extravaganza.

She is joined by a flying, fire-breathing, talking horse, while proclaiming, “And that’s how we do the Olympics, Hot Girl Style.” Viewers then see a group of skeptical marketing executives listening to the artist pitch the idea as a way to reimagine the Games. “As America gathers together today on Thanksgiving, we wanted to surprise the nation with an Olympic moment as big as the holiday, and what better way to do that than with ‘Thee Olympics’, featuring Meghan Thee Stallion and dressage horses at Versailles,” said Jenny Storms, CMO, Sports and Entertainment, NBCUniversal, in a statement. “As we approach the new year, even more surprises are in store as we continue to bring to life the biggest media event of 2024 — the Paris Olympic and Paralympic Games.” The promo is part of a larger marketing effort by the Comcast-backed media conglomerate, which has committed to pay $7.75 billion for U.S.

broadcast rights for the Olympics between 2021 and 2032. NBC has been promoting the Paris Olympics for months, with executives betting that the Paris locale means NBCU will have fewer time-zones to navigate compared to recent efforts that have sent the company to big cities in Asia.