Amazon Is Now Selling New and Pre-Worn Designs From Rent the Runway
glamour.comas it works to build awareness. The move also offers a win for Amazon to carry more designer fashion. Both have been working for years on these pursuits—Rent the Runway on convincing more people to rent their clothing, and Amazon on elevating its fashion offering.Designer pieces that have previously been rented and worn by Rent the Runway customers will be sold .
This includes hundreds of styles across casualwear, workwear, “date night” apparel, seasonal essentials, and denim, from more than 35 brands such as Tory Sport, Rag & Bone, Tibi, Sita Murt, and Kate Spade New York.
Amazon customers will also be able to buy new styles from Rent the Runway’s Design Collective. These are pieces that were exclusively designed for the platform by partner brands, informed by data on fit and customer preferences, and were previously only available through rental on Rent the Runway.
Partner brands whose “Collective” designs will appear on Amazon at launch include Adam Lippes, Derek Lam, Esteban Cortazar, Marina Moscone, Ronny Kobo, Jonathan Saunders, and Thakoon.CourtesyCourtesyCourtesyCourtesyThis marks the first time that people will be able to directly buy new designer items from Rent the Runway.
Read more on glamour.com