After a Decade in Limbo, Brian Robbins Is Giving Paramount a Makeover With ‘Ninja Turtles,’ Tom Cruise and ‘Gladiator 2’
variety.comBrian Robbins, the CEO of Paramount Pictures and Nickelodeon, on the idea of adding some adolescent anarchy into their animated reboot of “Teenage Mutant Ninja Turtles.” But there was a problem with the initial designs for the film’s four reptile heroes: Instead of looking like muscular teens, these Turtles were scrawny and malnourished, barely strong enough to wield nunchucks or hurl a throwing star. “They looked like they were on Ozempic,” Robbins jokes.
In his peripatetic career, the 59-year-old Robbins has been on every end of these kind of creative discussions, working as an actor, writer, director, producer, digital entrepreneur and now, studio chief.
And that separates him from other movie moguls, who arrive at the C-suite from MBA programs and years spent in the corporate trenches. “He’s actually made movies, which puts him in a different category from most studio executives,” says Rogen. “He has a fundamental understanding of the process.
He knows how to wrangle a movie into existence. So you can have a different kind of conversation with him.” “Teenage Mutant Ninja Turtles: Mutant Mayhem,” the result of the four-year journey to reinvigorate the tired kid’s franchise, opens in theaters on Aug.
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