Cowabunga! ‘Teenage Mutant Ninja Turtles’ Franchise Reignited With $1 Billion-Plus Global Retail Sales For 2023
deadline.comEXCLUSIVE: With the new animated version of Teenage Mutant Ninja Turtles: Mutant Mayhem, Paramount has vibrantly revived the near 40-year-old Kevin Eastman and Peter Laird-conceived comic IP for another generation: As the pic barrels toward $100M at the global box office, Deadline hears from sources that the Teenage Mutant Ninja Turtles brand is heading toward $1 billion+ in global retail sales.
By the way, that’s for 2023 YTD alone, all built by Paramount. As we told you, the launch of Teenage Mutant Ninja Turtles reps a big win for the Brian Robbins-lead Paramount Pictures Studios, as the studio boss builds out and breathes new lives into franchises.
Since 2012 and not including 2023, Teenage Mutant Ninja Turtles global merchandise sales have amassed $8 billion per industry sources.
This was accomplished during Paramount’s ownership of the TMNT IP which they first acquired in 2009. Paramount transitioned the Turtles business from predominantly collectors to mass retail, and natch, the pic’s reboot has catapulted an overwhelming demand from TMNT fans and partners alike.
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