A bit more than a year into selling advertising, Netflix is setting plans for its debut in the upfronts, the annual springtime showcase in New York for ad buyers and sellers.
The streaming giant will hold what it is calling a “first-look presentation,” hosted by senior executives, on the afternoon of May 15.
On the following day, a set of activations dubbed “The Netflix Experience” will be open to advertisers at New York’s Pier59 Studios.
The original plan had been for Netflix to host an upfront in May 2023 at the Paris Theatre, which it operates. As the WGA strike cast a shadow over the industry in the runup to the upfronts, companies made a range of adjustments to their presentations and Netflix shifted to a virtual event.Read more on deadline.com
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