Warner Music Joins Deezer’s New ‘Artist-Centric’ Royalty Model
variety.comJem Aswad Executive Editor, Music As the music industry explores an updated, more artist-friendly model for streaming royalties, Warner Music has joined Universal in adopting a new “artist centric” model with Deezer in the streaming company’s home country of France.
The arrangement has been in effect since Oct. 1, sources confirm to Variety. Broadly speaking, the goal is to reward artists who are genuinely most popular on the service, and who draw listeners to it — for example, if someone were to go straight to the service and actively searches for a specific artist rather than allowing an algorithm to lead them to something.
Warner Music France President Alain Veille said in an interview with Les Echos (as reported by Music Business Worldwide), “As we’ve consistently said, we’re committed to working with the streaming platforms to evolve business models to better reflect the value and fan engagement driven by artists, songwriters, and their art. “So we are delighted to partner with Deezer on this artist-centric model which rewards engaging music and demonetizes non-artist noise.
Our new deal will benefit creative talent at all stages of their careers and support our ability to invest in the next generation.” Three main facets of the arrangement include: 1.
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