McKinley Franklin editor Leaders from Mattel, YouTube, Universal Pictures, Google, Amazon and more gathered at Variety’s Entertainment and Technology summit, presented by City National Bank, to breakdown the future of marketing in the entertainment space.
Panels included conversations with the leading experts on artificial intelligence, fan-focused growth on social media platforms such as YouTube and TikTok and the massive future of online gaming.
Here are a few of the key takeaways from a day of lively discourse. ‘Barbie’ Won’t Be Mattel’s Last Toy Turned Blockbuster Mattel CEO Ynon Kreiz said the “Barbie” movie was not a one-off.
During his keynote talk at the summit Kreiz revealed that it’s part and parcel of the company’s long-range, deliberate strategy to manage its intellectual property as entertainment franchises rather than simply toys.
Read more on variety.com
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