Marta Balaga Turkish talent show “Show Must Go On” was named the winner of the MipFormats International Pitch on Monday, receiving a cash prize of $5,000 and the opportunity to be part of Fox’s International Unscripted Format Fund.
Developed by FormatWorkshop, “Show Must Go On” will allow its participants to “turn their talent into cash.” But they have to make sure that the jury, and the audience, falls in love with them first as after 30 seconds others will decide if they can continue or not.
With the prize increasing as time goes by. “The audience gets all the necessary tools to be a part of the game, having the fate of the participants at the tip of the fingertip thanks to the QR code they can scan to vote for their favorite performers,” said Maya Loiselle during the pitch, interpreting for Mustafa Basural and Fatih Ergul.
Although the jury will be able to provide them with extra 30 seconds (“influencing, or not, the audience”), the viewers will be the ones deciding their destinies. “We have a lot of talent shows on our screens.
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