‘Tracker’: CBS To Premiere Justin Hartley Starrer After Super Bowl In 2024
deadline.comJustin Hartley is about to get a prime berth on CBS: His new drama Tracker will debut after the network’s telecast of Super Bowl LVIII on February 11.
Previously known as The Never Game, the series follows a lone-wolf survivalist named Colter Shaw (Hartley), who roams the country as a “reward seeker,” using his expert tracking skills to help private citizens and law enforcement solve all manner of mysteries while contending with his own fractured family.
Robin Weigert, Abby McEnany, Eric Graise and Fiona Rene also star. The series is based on the bestselling novel The Never Game by Jeffery Deaver. RELATED: CBS Expected To Finish 2022-23 TV Season As Most-Watched Broadcast Network CBS has already started to build anticipation for the series.
The network’s marketing department under President Mike Benson kicked off a promotional campaign during March Madness. “We are going to be strategic about this and build anticipation,” he told Deadline in March, adding that the spots will change as the year goes on. “We are creating what I think is more of a story-driven marketing campaign.
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