TelevisaUnivision Secures Spanish-Language Rights to Super Bowl LVIII
thewrap.comTelevisaUnivision has officially entered the big game. For the first time ever, the network has secured the Spanish-language rights to the next Super Bowl, which is supposed to take place in Las Vegas on Feb.
11, 2024.The network will partner with NFL and CBS Sports on the event. “We will build on the incredible fan passion and love for sports in Spanish to deliver an unprecedented viewing experience designed for our fanaticos,” Donna Speciale, president of advertising sales and marketing at TelevisaUnivision, said during the network’s upfront presentation in New York.
It’s a big get for the network. In 2022, the NBCUniversal-owned Telemundo became the first Spanish-language broadcast network to air the Super Bowl.
That licensing deal resulted in 1.9 million viewers. Fox Deportes then drew 951,000 viewers from the event in 2023. Because of that, Fox Deportes currently holds four of the top five highest-rated Spanish-language telecasts in Super Bowl history.
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