To say that A24 has deployed an interesting marketing strategy for “The Whale” is an understatement. After a rapturous debut at the Venice Film Festival, where critics were falling over themselves to give the Oscar to Brendan Fraser right then and there, there were months without any new marketing materials for the film.
And finally, about a month before the film was released, there was one trailer, which didn’t even really talk about the plot of the film or offer a real glimpse at this amazing performance that people were raving about.
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